Clothing & Accessories category in 2007 became the first purchase goods categories in network, the largest volume of transactions. At the same time, PPG in the market to cultivate, 07-08 years, the emergence of a large number of men's B2C platform. All of a sudden become a clothing e-commerce market, the focus of attention, which has also been a lot of business opportunities in traditional clothing brands and found that attention. According to statistics, large and small apparel e-commerce platform for a total of thousands of homes, the industry leader in the ups and downs.

The market demand into the main force
U.S. sub-loan crisis of the United States triggered a global economic recession fears, as China's major textile and apparel exporters, the United slowing down the consumption of China's textile exports will inevitably reduce the driving force; and the yuan this year to accelerate the appreciation of the textile is no doubt a more compressed the garment export profit margins. According to the National Bureau of Statistics that enterprises above designated size in recent years, China's clothing industry export delivery value of industrial output value accounted for the proportion has been declining trend, in 2007 the proportion had dropped to 41.33%, in 5 years dropped by 10 percent, domestic demand Growth has exceeded the growth rate of foreign trade, domestic demand and stimulating development of the industry has become the major driving force for the domestic market has gradually become the main battlefield of the clothing business.

Traditional retail markets, investment dropped significantly
According to the National Bureau of Statistics data show that in 2008 1 to May growth rate of China's investment in the apparel industry has obviously slowed down. Plans to invest in the actual completion of the investment, the number of construction projects, the number of new projects and increase the number of completed projects, respectively in 2007 over the same period in the fall 34.56,13.44,29.05,28.77 and 73.57 percentage points.

While the macroeconomic impact of the apparel industry profits decline, in which case many traditional clothing enterprises to start looking for intensive business model, at the same time a number of investment continue to pay attention to the Internet, new business models and types of products are emerging, Outside the economic downturn to bring new clothing e-commerce growth.

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